Vgogram

Changing the face of recruitment in Africa
Project Overview
Vgogram is a SAAS recruitment platform with an engaging video feature that allows job searchers express themselves better by creating video content that highlights their best features  and showcases their personalities.
My Role
- UX Research
- UX Design
- UI Design
- Design System
Goals and Objectives
Timeline
Feb 2024 - April 2024
The main goal for this project was to design an app that allows job seekers to showcase their skills in a way that is more effective and gets them noticed. Vgogram cuts between tiktok and linkedin in the sense that users express themselves through video but in a professional way that appeals to employers.
Project Highlights
Home (Job seeker)
Job Search
Ad Center
Log In
Home (Employer)
Talent
Home (Dark Mode)
Applications (Dark Mode)
Mobile Screens
Mobile Screens (Dark Version)
My Process



I used the five step design thinking process to create a seamsless product. User Experience was a priority here as we wanted to increase retention time and ensure our users enjoy the product.
I sent out questionnaires and conducted four interviews to get insight about user behavior, needs and painpoints when using similar job search platforms.

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User Personas
After analyzing the data from the interviews and questionnaires, I created two different personas, one for the jobseeker who has tried several platforms but cannot seem to get a job and the other for the employer looking for good talent.
Persona 1
Persona 2
Competitive Analysis
I conducted a competitive analysis with top recruitment platforms to find out: what are these companies doing right, what are their weaknesses and what are areas for opportunities.
Competitive Analysis
Userflows
I conducted a competitive analysis with top recruitment platforms to find out: what are these companies doing right, what are their weaknesses and what are areas for opportunities.
Userflows
Information Architechure
I conducted a competitive analysis with top recruitment platforms to find out: what are these companies doing right, what are their weaknesses and what are areas for opportunities.
Information Architecture

Let's Work Together

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